Category: Ad Campaign

Raunchy Lingerie Ad Cleared By ASA

A raunchy advertisement placed by French lingerie firm ‘Agent Provocateur’ showing four skimpily clad women ‘kidnapping’ a woman in her own home has been cleared by advertising agency ASA (Advertising Standards Authority). “Despite one complainant calling the video ‘misogynistic and disturbing’, the ASA deemed it unlikely to cause widespread offence,” reports Daily Mail. “The ban, imposed in November after the ASA received just one single complaint, was lifted yesterday,” says the tabloid.

The video ad shows a brunette at home in a diaphanous dressing gown being terrorised by four seductive models dressed in Agent Provocateur lingerie. Towards the end the woman is ‘ravished’ by the intruders and becomes a style clone of agressors.The two-minute advert for the Soiree Gold collection has the feel of a traditional horror film.

Daily Mail quotes ASA: ‘We acknowledged some viewers might find some of the scenes distasteful but considered the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested.

In 2001 an Agent Provocateur advert featuring Kylie Minogue was banned by the BBC. Available to be viewed online, it went on to be one of the most viewed videos in history, with an estimated 360 million people watching.

Warning: Video contains material suitable only for Adults

Monica Bellucci Is New D&G Make Up Girl

London: (IANS) Actress Monica Bellucci has been named the new face of Dolce & Gabbana make-up. She will launch her own limited-edition lipstick range with the brand as part of the association.

The 47-year-old, who appeared in Dolce & Gabbana`s spring-summer 2012 campaign, will join the likes of Scarlett Johansson and Felicity Jones in representing the Italian fashion house`s cosmetics, reports femalefirst.co.uk.”We love Monica and have worked with her many times over the past 20 years. Her beauty is timeless. She expresses the Dolce & Gabbana woman perfectly,” said Domenico Dolce.

Stefano Gabbana added: “She is ravishing – a true Italian icon.” Bellucci`s limited-edition range with the brand will be called Monica Lipstick Collection. She is ecstatic.

“I`m delighted to be collaborating with Domenico and Stefano on Dolce & Gabbana The Make Up. I have always adored the aesthetic of Dolce & Gabbana and it`s so exciting to be involved with their creative process,” she said.

Gaga Goes Topless For Her Musical Tour Promotions

London: (ANI) Lady Gaga has stripped down to almost nothing in a new tour promo for her ‘Born This Way’ Ball world tour. The promotional pic has the topless ‘Telephone’ singer wrapped with a clear plastic sheet, a leading daily has reported.

And the only clothing visible underneath the transparent wrap is a pair of lace-up platform boots. However, Gaga does hold on to her hat in the snap.The 25-year-old had unveiled the artwork for the upcoming tour earlier this week, showing a ghostly, gothic face over a medieval castle. And she revealed the first batch of dates for the shows, which will kick off in Soeul, South Korea, on April 27, and run into 2013.

“The Born This Way Ball will perform 110 shows around the world,” she tweeted.

(Picture Courtesy & Credit: Daily Mail)

France Scared of These Movie Posters!

London: (ANI) Risque billboard posters for a new French adultery film ‘Les Infideles’ starring Oscar hopeful Jean Dujardin has been removed in Paris for being “too provocative”. The adverts show ‘The Artist’ star Dujardin and Gilles Lellouche in sexual positions which campaigners have said degrade women.

One image shows Lellouche on the telephone as a woman kneels in front of him as if she is performing a sex act. The poster is captioned “It’s going to cut out, I’m just entering a tunnel.” In the other advert a woman’s legs are in the air and are being held by Dujardin. It says underneath “I’m just going into a meeting”.

ARPP, the French advertising regulator, have ordered that the billboards be taken down. People have written on Twitter that the adverts are “crass and vulgar”. “We already feel that this campaign is against the rules, even if it relates to the subject of the film, a comedy about adultery,” a leading daily has quoted Stephane Martin, who works for the advertising watchdog as telling a French newspaper.

“As a preventative measure, we’ve already counselled JC Decaux, who are in charge of the billboards, to take them down,” Martin added. The Players, which goes by the French title ‘Les Infideles’, is about male infidelity and contains a selection of sketches.

Kardashians Go Topless For Denim Ad

Kim, Kourtney and Khloe Kardashian, have gone topless in a racy photoshoot to promote their denim line for Sears. The stylish sisters presumably wanted to put the focus on the jeans.

“Kourt, Khloe and I decided to go natural,” Kim was quoted as writing on her blog on Monday. The sexy snap was shot by photographer Nick Saglimendi, which has the famous reality TV sisters’ pose dramatically “in only our favorite jeans.”Kim seems very satisfied with the results.

“I think it’s such a beautiful shot and Khloe and Kourtney both look so stunning!” she wrote

Miranda Kerr Gets Cheeky in Victoria’s Secret New Campaign

Supermodel Miranda Kerr has set the Victoria’s Secret brand’s new ad campaign on fire. She has been associated with the label since 2007 and  in the lastest campaign she is seen sporting a camisole and french briefs. The campaign also features Adriana Lima, Candice Swanepoel, Last year she set the ramp on fire by donning a $2.5 million ‘Fantasy Treasure’ bra at Victoria’s Secret fashion show.

While interacting with media Miranda said, “They’re about promoting a healthy body image and a curvaceous image so, you know, it’s good, it’s good for us. But I do think it’s important for anyone to have [an] exercise regime because then they feel better about themselves. It’s just as much a mental thing as it is a physical thing.”

She has also been recently named the new ambassador of Australia-based airline Qantas.  Expressing satisfaction over the new contract she said. “It is very exciting. Qantas is such an iconic Australian brand and to be an ambassador for them is such an honour. I always fly Qantas, so this (role) is really exciting, what a privilege.” (Picture Courtesy: Daily Mail)

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