Amul Celebrates ‘Vicky Donor’s Success

India’s premier dairy brand Amul has come out with its latest ad campaign which in a sense pays tribute to Shoojit Sircar’s latest super hit movie ‘Vicky Donor’.

The ad image shows a caricature of ‘Vicky Donor’ star Ayushmann Khurrana, surrounded by babies and holding Amul butter on a platter.  The headline of this ad says ‘Vicky, Do Na’ indicating the butter in Vicky’s hand.

Following the headline is a cheeky tag line which says ‘Donate generously’. Since the movie is about sperm donation the tagline could be interpreted both ways. Smart work, isn’t it?

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