The cinematic adaptation of Yann Martel’s ‘Life Of Pi’ is one of the most eagerly awaited movie during this year’s Christmas holidays and the promotion activity for this movie began with a launch of 10 second teaser.
Director Ang Lee is leaving no stone unturned to weave a dream on celluloid which is a judicious combination of reality and fantasy. 20th Century Fox is reportedly banking heavily on this movie. To create buzz about this movie the studio has decided to adopt a high impact cyber promotional strategy. Keeping it in mind the studio has launched a teaser which features teenaged Indian actor Suraj Sharma and a Bengal tiger on a boat.
Lee picked Suraj from Delhi after conducting an extensive screen test. Releasing in December later this year Life Of Pi will be a movie to watch this Christmas.