Innovative Promotions For ‘Lipstick Under My Burkha’ Creates Online Buzz 

Filmi Files Bureau 

Ekta Kapoor’s production house, Balaji Motion Pictures has found an innovative way to promote its upcoming film, Lipstick Under My Burkha. Recently social media networks have been flooded with the pictures of ‘Middle Finger Salute’ given by random people and the celebrities. 

The promotions started with the lead actors of ‘Lipstick Under My Burkha’ like Ratna Pathak Shah, Konkana Sen Sharma, Aahana Kumra and Plabita Borthakur posting pictures of themselves on microblogging site Instagram showing their middle finger to the world, holding a lipstick behind it. 

Actor Riya Sen also joined the campaign and tagged three others requesting them to join the ongoing promotional activity

❤️💃🏽💋💄🙏🏼 #lipstickrebellion #lipstickundermyburkha #lipstickrebellionbegins

A post shared by Ekta Kapoor (@ektaravikapoor) on

It has certainly caught the imagination of cinegoers who have joined the #lipstickrebellion in a big way.

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